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A influência do papel social dos centros comerciais no seu mix de lojistas

A influência do papel social dos centros comerciais no seu mix de lojistas

Eva Pavić

34,65 €
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Editorial:
KS OmniScriptum Publishing
Año de edición:
2024
Materia
Empresa y gestión
ISBN:
9786208239473
34,65 €
IVA incluido
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Sobre IBD

Os centros comerciais são cuidadosamente planeados muito antes de serem construídos. Embora o seu principal objetivo seja permitir que o consumidor gaste os seus recursos no centro comercial, estes assumem rapidamente um papel social importante na sua comunidade. Se este papel social realmente existe, e se for comprovadamente importante, não deve ser negligenciado na fase de planeamento. Se assim for, não deve apenas influenciar a arquitetura ou todo o planeamento da aparência visual, mas ainda mais o tenant mix. Uma vez que o tenant mix é a essência de qualquer centro comercial, o seu papel social é um fator importante a considerar.

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