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A Handbook of Persuasive Tactics

A Handbook of Persuasive Tactics

Joan Mulholland

368,64 €
IVA incluido
Disponible
Editorial:
Taylor & Francis Ltd
Año de edición:
1994
Materia
Educación pedagogía
ISBN:
9780415089302
368,64 €
IVA incluido
Disponible

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Sobre IBD

Presents 300 persuasive tactics from research findings in communication, linguistics, pragmatics and related fields. The text includes such tactics as analogy, argument presentation, humour and metaphor, and should appeal to anyone interested in persuasion.

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Otros libros del autor

  • A Handbook of Persuasive Tactics
    Joan Mulholland
    Presents 300 persuasive tactics from research findings in communication, linguistics, pragmatics and related fields. The text includes such tactics as analogy, argument presentation, humour and metaphor, and should appeal to anyone interested in persuasion. ...
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    The Language of Negotiation aims to heighten awareness of language and to suggest practical ways to use language-related tactics to get results. It encourages the reader to recognise negotiation as a specifically language-centred activity and demonstrates how learning to use language effectively can radically improve negotiation skills. ...
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