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A Handbook of Persuasive Tactics

A Handbook of Persuasive Tactics

Joan Mulholland

368,64 €
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Editorial:
Taylor & Francis Ltd
Año de edición:
1994
Materia
Educación pedagogía
ISBN:
9780415089302

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Sobre IBD

Presents 300 persuasive tactics from research findings in communication, linguistics, pragmatics and related fields. The text includes such tactics as analogy, argument presentation, humour and metaphor, and should appeal to anyone interested in persuasion.

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