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A guerra oculta

A guerra oculta

Evan Planchon

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Editorial:
KS OmniScriptum Publishing
Año de edición:
2024
Materia
Sociedad y cultura: general
ISBN:
9786208067779
49,51 €
IVA incluido
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Sobre IBD

'Querem que sejamos como três escorpiões a lutar numa garrafa. Quando acabar, dois estarão mortos e o vencedor estará exausto' Roone Aredge. Muito antes de os atletas serem selecionados, de os estádios serem construídos e de os bilhetes serem postos à venda, há uma guerra oculta que deixa um rasto de destruição empresarial. Chamamos-lhe a Guerra das Licitações para a Transmissão dos Jogos Olímpicos. Trata-se de um jogo de manipulação, contra-ofertas e negociações de bastidores com o único objetivo de assegurar os direitos de transmissão dos emblemáticos Jogos Olímpicos. Mas porquê? Valerá a pena os meses de negociações violentas? Estará o Comité Olímpico Internacional (COI) a adotar um esquema de lucro acima dos interesses desportivos dos Jogos Olímpicos? Estaremos a assistir ao fim da era da televisão por causa dos millennials? Mais importante ainda, qual é o futuro da competição greco-antiga conhecida como Jogos Olímpicos?

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