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A era OTT

A era OTT

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64,43 €
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Editorial:
KS OmniScriptum Publishing
Año de edición:
2025
Materia
Sociedad y cultura: general
ISBN:
9786203898316
64,43 €
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Sobre IBD

A ascensão das plataformas OTT é impulsionada por factores-chave como a crescente procura dos consumidores por conteúdos personalizados e a pedido, os avanços na tecnologia de transmissão e a crescente acessibilidade em comparação com a televisão tradicional. A vasta diversidade de conteúdos, a acessibilidade global e a personalização baseada em dados melhoram a experiência do utilizador, enquanto a intensa concorrência estimula a inovação contínua. Estes elementos estão a transformar o panorama do entretenimento, tornando as plataformas OTT fundamentais para a forma como consumimos media atualmente.

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