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A Alma da Estadia

A Alma da Estadia

Judit Toth

65,74 €
IVA incluido
Disponible
Editorial:
KS OmniScriptum Publishing
Año de edición:
2025
Materia
Empresa y gestión
ISBN:
9786209127038
65,74 €
IVA incluido
Disponible

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Sobre IBD

A Alma da Estadia explora o que verdadeiramente distingue os hotéis lifestyle - para além do design e da marca, são as pessoas e a cultura que criam experiências inesquecíveis para os hóspedes. Com base numa pesquisa etnográfica realizada em dois dos principais hotéis lifestyle do Dubai, este livro revela como a cultura organizacional é intencionalmente construída e incorporada por equipas emocionalmente inteligentes e criativas. Desde práticas de contratação que valorizam a personalidade em detrimento do protocolo até rituais diários que promovem a comunidade, A Alma da Estadia oferece um mergulho profundo no coração humano da hospitalidade. Uma leitura obrigatória para hoteleiros, criadores de marcas e qualquer pessoa que esteja a moldar o futuro das viagens experienciais.

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