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全栈市场人 互联网市场营销入门通用宝典

全栈市场人 互联网市场营销入门通用宝典

Lydia

39,95 €
IVA incluido
Disponible
Editorial:
China National Publications Import & Export C
Año de edición:
2017
Materia
Empresa y gestión
ISBN:
9787115439659
39,95 €
IVA incluido
Disponible

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Sobre IBD

'1.互联网运营经验倾囊分享，教你如何做一名互联网产品宣传项目操盘手--全栈市场人。 2.这不是一本教科书，这是一本市场营销岗位求职和试用期的快速通关秘籍！ 3.给新手学习的、方便上手的、直接可以使用的，市场部专用素材模板大全！ 4.人人都是产品经理、起点学院、徐志斌（《社交红利》作者）、冯大辉（微信公众号'小道消息'作者）、苏杰（《人人都是产品经理》《*十年产品事》作者）、曹成明（起点学院院长、人人都是产品经理 CEO）、范冰（《增长黑客》作者）、何瑫（《智族GQ》总主笔）等互联网媒体、行业领袖联合力荐。 内容简介《全栈市场人 互联网市场营销入门通用宝典》主要介绍互联网市场运营、营销方面的知识，扩展到整个市场部的各个岗位，都会有针对入门者的基本知识、实际工作内容、工作经验的讲解。内容完整而全面，同时书中加入作者亲历的大量真实案例，并提供工作中实际使用的模板等实用资料，希望能带新人顺利入门，给初入行者以启蒙。 《全栈市场人 互联网市场营销入门通用宝典》不但适合希望进入互联网市场部岗位工作的在校大学生、转行互联网的传统行业从业人员学习，而且对市场或运营岗位的新人全面了解岗位、行业基本知识和快速进入状态，也有很大帮助。作者简介知乎大V，12万关注者 *达人学院讲师 起点学院导师团成员 三节课导师 TEDxZhuhai 2016年会演讲嘉宾 曾担任拉勾网运营经理一年半时间，经历了拉勾网从B轮到C轮的全过程，熟悉各种类型和体量的市场营销行为。现担任优酷土豆自频道学院市场经理，负责针对视频创作者的教育和孵化相关产品的宣传和发行。在'在行'上已接受过半百次学员咨询。 作为自媒体人，拥有11万关注者的知乎账号'Lydia'，多次从零粉丝运营微信公众号到过万数粉丝，有多次引爆朋友圈的刷屏实操经验，创立了针对程序员和互联网各公司中高端人群的二进制Club微信社群，已超过8000人报名。拥有丰富的社群运营经验，多次处理危机公关和借势营销，资源丰富，擅长在圈内整合资源达成共赢。 知乎专栏：一个运营的自我修养。

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