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5 Steps to Customer Centricity

5 Steps to Customer Centricity

5 Steps to Customer Centricity

Koert Breebaart

19,73 €
IVA incluido
Disponible
Editorial:
Lulu Press
Año de edición:
2011
Materia
Empresa y gestión
ISBN:
9781105253973
19,73 €
IVA incluido
Disponible

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Sobre IBD

Companies are no longer in the business of selling products and services - they are selling experiences. Most decision makers in medium and large size companies however are far removed from their customers. In The 5 Stepping Stones to Customer Centricity, award-winning Customer Experience professional Koert Breebaart takes us through a unique framework for enterprises to realize customer value in a limited timeframe. The book provides us, the Customer Champions, with a balanced understanding of the most important aspects of Customer Experience Management, a practical guide to set companywide customer targets and examples, illustrations and war stories from different industries on how the concepts are applied.

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