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Онлайн-пекарня Docelê Brigaderia

Онлайн-пекарня Docelê Brigaderia

Ф. Виана Франко Кастро

67,31 €
IVA incluido
Disponible
Editorial:
KS OmniScriptum Publishing
Año de edición:
2024
Materia
Empresa y gestión
ISBN:
9786207764631
67,31 €
IVA incluido
Disponible

Selecciona una librería:

  • Librería Samer Atenea
  • Librería Aciertas (Toledo)
  • Kálamo Books
  • Librería Perelló (Valencia)
  • Librería Elías (Asturias)
  • Donde los libros
  • Librería Kolima (Madrid)
  • Librería Proteo (Málaga)
Sobre IBD

В этой книге представлен обзор маркетинговых стратегий Docelê Brigaderia, онлайн-пекарни, основанной молодым студентом университета в Нитерое (RJ). Для этого в ней оцениваются два цифровых показателя: эффективность бренда при повторной покупке, репрезентативность цены для покупателей и воспринимаемые атрибуты - в ходе опроса по шкале согласия, применяемой к иерархии эффектов (осведомленность о бренде, экспериментирование, повторная покупка, лояльность и готовность рекомендовать). Цель данного исследования - познакомить читателя с успешными стратегиями Docelê и точками для улучшения в первые два года ее существования, а также указать наиболее интересные пути для ее будущего. Хочется надеяться, что опыт бригадерии Docelê послужит зеркалом для других микро- и малых предприятий, особенно в цифровой среде.

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