LIBROS DEL AUTOR: john jones

428 resultados para LIBROS DEL AUTOR: john jones

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  • Advertising Organizations and Publications
    John Philip Jones
    John Philip Jones has compiled a comprehensive guide to the 77 key organizations and publications in the field of advertising and marketing communications. Entries are arranged alphabetically for easy access and include a thorough description of each organization’s purpose, activity and contact information. The collection is balanced among industry trade organizations (American...
    Disponible

    81,32 €

  • Shakespeare at Work
    John Jones
    ...
    Disponible

    120,55 €

  • International Advertising
    John Philip Jones
    ...
    Disponible

    156,67 €

  • How to Use Advertising to Build Strong Brands
    John Philip Jones
    Advertising’s greatest single contribution to business is its ability to build brands, and this comprehensive volume covers all aspects of this critical marketing process. An authoritative cast of chapter authors examines all aspects of brand management, brand equity, new and mature brands, and`brand magic.’ The brand magic is also extended in unexpected new areas such as polit...
    Disponible

    156,75 €

  • The Advertising Business
    John Philip Jones
    This authoritative and comprehensive handbook of successful advertising practices addresses such aspects of the business as: agency operation, creativity, media planning, operations and speciality advertising.The distinguished contributors reflect a global mix of academic and professional backgrounds, and most chapters - complemented by a few adaptations of classic articles - h...
    Disponible

    217,48 €

  • How Advertising Works
    John Philip Jones
    ...
    Disponible

    184,19 €

  • Self, Collective Behavior, and Society
    John H. Baldwin / John HBaldwin / Lawrence R. Jones / Lawrence RJones
    Covers such topics as the content for corporate environmental action, the framework for analysis of corporate environmentalism, the costs of environmental protection and legal compliance, and consumer demand in the market. ...
    Disponible

    209,74 €

  • Mississippi Writers Talking II
    John Paul III Jones
    Six acclaimed American authors who are from Mississippi speak about their work and give candid discussions of what inspires them to write. Walker Percy, Margaret Walker, Ellen Douglas, Willie Morris, Turner Cassity, and James Whitehead visit with oral historian John Griffin Jones, who keeps the talk conversational though literary.Opinionated, forthright, and willing to examine ...
    Disponible

    50,19 €


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