Catálogo de libros: arthur asa berger

33 Catálogo de libros: arthur asa berger

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  • CHOICES
    Arthur Asa Berger
    This book is about the never-ending need we have to make choices. If you think about it, we have to decide what time to wake up every morning, what to wear (unless we need to wear a uniform), what to have for breakfast (if we eat breakfast), lunch and dinner (and if we eat in restaurants, what to order), and our need to make all kinds of other choices all day long. Some of our ...
    Disponible

    45,99 €

  • TASTE
    Arthur Asa Berger
    Taste is an enigmatic topic. We recognize that taste plays an important role in our life in that everything we buy and many things we do are governed by our sense of taste. But what exactly is taste? How do we get our sense of taste and how does it affect our everyday lives? Does it evolve as we grow older or is it a constant in our lives? Is it affected by all the 'influencers...
    Disponible

    40,98 €

  • Crowds in American Culture, Society and Politics
    Arthur Asa Berger
    This book builds on Le Bon’s classic, The Crowd, to evaluate the role of crowds in American culture, society and politics. ...
    Disponible

    35,86 €

  • Shakespeare’s 'The Comedy of Errors'
    Arthur Asa Berger
    Arthur Asa Berger’s Shakespeare’s Comedy of Errors uses semiotics along with a psychoanalytic approach to offer a granular analysis of one of Shakespeare’s funniest and most interesting comedies. ...
    Disponible

    36,05 €

  • Searching for a Self
    Arthur Asa Berger
    How do people turn out the way they do? How do they 'arrive' at themselves and attain an identity? How are our identities affected by our birth order, our hair color, how tall or short we are, our intelligence, our occupation, our race, our religion, our nationality, the socio-economic level of our parents (or our being raised in a single-parent family), where we are born and w...
    Disponible

    42,17 €

  • Humor, Psyche, and Society
    Arthur Asa Berger
    It is the age-old saying that “laughter is the best medicine”. Scientific research has substantiated the claim made by this proverb by verifying the positive effects it has on both our mind and body, but what is it about a good joke, comic, or sitcom that makes us laugh?Humor, Psyche and Society is a compilation of Berger’s previously published articles and new chapters on the ...
    Disponible

    46,08 €

  • Ads, Fads, and Consumer Culture
    Arthur Asa Berger
    The sixth edition of this approachable text draws on both academic and applied perspectives to offer a lively critique of contemporary advertising’s effects on American character and culture. Berger explains how advertising works by employing a psycho-cultural approach, encouraging readers to think about advertisements and commercials in more analytical and profound ways. The s...
    Disponible

    104,79 €

  • Ads, Fads, and Consumer Culture
    Arthur Asa Berger
    The sixth edition of this approachable text draws on both academic and applied perspectives to offer a lively critique of contemporary advertising’s effects on American character and culture. Berger explains how advertising works by employing a psycho-cultural approach, encouraging readers to think about advertisements and commercials in more analytical and profound ways. The s...
    Disponible

    55,85 €

  • Humor, Psyche, and Society
    Arthur Asa Berger
    It is the age-old saying that “laughter is the best medicine”. Scientific research has substantiated the claim made by this proverb by verifying the positive effects it has on both our mind and body, but what is it about a good joke, comic, or sitcom that makes us laugh?Humor, Psyche and Society is a compilation of Berger’s previously published articles and new chapters on the ...
    Disponible

    56,25 €

  • Writing Myself Into Existence
    Arthur Asa Berger
    About the AuthorArthur Asa Berger is the author of more than one hundred articles and more than seventy books on pop culture, media, cultural studies, humor and tourism. If you count second, third, fourth and fifth editions of books, he has published more than ninety books. His books have been translated into ten languages, with fourteen of his books translated into Chinese and...
    Disponible

    13,63 €

  • Media and Society
    Arthur Asa Berger
    Media and Society: A Critical Perspective offers an accessible introduction to the role that the mass media play in our lives, our society, and American culture. Berger explores the relationship between consumers and media with an emphasis on the shaping influence that both have on each other. This lively text, illustrated with original sketches by the author, equips students ...
    Disponible

    138,78 €

  • Media and Society
    Arthur Asa Berger
    Media and Society: A Critical Perspective offers an accessible introduction to the role that the mass media play in our lives, our society, and American culture. Berger explores the relationship between consumers and media with an emphasis on the shaping influence that both have on each other. This lively text, illustrated with original sketches by the author, equips students ...
    Disponible

    62,50 €

  • Tourism in Japan
    Arthur Asa Berger
    This book deals with tourism, popular culture and daily life in Japan. It is written in an accessible style and will be of interest to tourists considering visiting Japan, Japanophiles, social scientists and humanities scholars with interests in Japan, and students taking courses in tourism, Japanese culture, cultural studies and consumer culture. ...
    Disponible

    42,16 €

  • 50 Ways to Understand Communication
    Arthur Asa Berger
    Is consciousness like an iceberg? Does advertising lead to the commodification of humans? What is the hidden meaning of fairy tales? In 50 Ways to Understand Communication, Arthur Asa Berger familiarizes readers with important concepts written by leading communication and cultural theorists, such as Saussure, LZvi-Strauss, de Certeau, Lasswell, McLuhan, Postman, and many others...
    Disponible

    140,23 €

  • 50 Ways to Understand Communication
    Arthur Asa Berger
    Is consciousness like an iceberg? Does advertising lead to the commodification of humans? What is the hidden meaning of fairy tales? In 50 Ways to Understand Communication, Arthur Asa Berger familiarizes readers with important concepts written by leading communication and cultural theorists, such as Saussure, Lévi-Strauss, de Certeau, Lasswell, McLuhan, Postman, and many others...
    Disponible

    46,13 €

  • Mistake in Identity
    Arthur ABerger / Arthur Asa Berger
    A murder, just four hours before the Royal Duchess is scheduled to sail for Alaska, and inspector Solomon Hunter and his assistant, Talcott Weems, are summoned to investigate this latest mystery. This delightful whodunit textbook by Arthur Asa Berger is the perfect tool to introduce students to cultural studies theories, in particular the complexities of identity, and also to t...
    Disponible

    43,54 €

  • Shop ’til You Drop
    Arthur Asa Berger
    Are Americans obsessed with shopping? Shop ’til You Drop is a lively look at our consumer culture and its role in our everyday lives and society. Is the United States different from other first-world nations in the amount of time we spend shopping or in our attitudes toward consumption? Are we one unified consumer culture or are several cultures operating and battling against o...
    Disponible

    49,22 €

  • Deconstructing Travel
    Arthur Asa Berger
    As a visible marker of globalization, the increased role of travel and tourism in our lives makes it a remarkable force in contemporary culture. Deconstructing Travel provides an easily understood framework of the relationship between travel and culture in our rapidly changing postmodern, postcolonial world. Beginning with an examination of classical expeditions in mythology, h...
    Disponible

    52,02 €

  • Durkheim is Dead!
    Arthur Asa Berger
    In this sociology textbook/mystery novel, students can join Sherlock Holmes and Watson as they discover a new area ripe for acrimony and intrigue: social theory. In 1910, the most prominent social theorists in the world gather in London for a conference on the new science of sociology. Things rapidly fall apart, though, as a fight breaks out, a jewel is stolen, and famous socio...
    Disponible

    161,11 €

  • Durkheim is Dead!
    Arthur Asa Berger
    In this sociology textbook/mystery novel, students can join Sherlock Holmes and Watson as they discover a new area ripe for acrimony and intrigue: social theory. In 1910, the most prominent social theorists in the world gather in London for a conference on the new science of sociology. Things rapidly fall apart, though, as a fight breaks out, a jewel is stolen, and famous socio...
    Disponible

    46,27 €

  • Aristotle Comedy
    Arthur Asa Berger
    ...
    Disponible

    18,93 €

  • Bloom’s Morning
    Arthur Asa Berger
    ...
    Disponible

    18,49 €

  • Die Laughing
    Arthur Asa Berger
    ...
    Disponible

    11,53 €

  • Is It Add?
    Arthur Asa Berger / Isaac N. Silberman
    ...
    Disponible

    17,39 €

  • Media Research Techniques
    Arthur Asa Berger
    Arthur Asa Berger’s essential guide to undertaking applied or practical research in media studies is designed to provide introductory techniques that allow students to engage immediately in their own research projects. In so doing, students learn various ways of conducting communication research both in theory and practice. In response to suggestions from users of the First Edi...
    Disponible

    217,93 €

  • Media Research Techniques
    Arthur Asa Berger
    Arthur Asa Berger’s essential guide to undertaking applied or practical research in media studies is designed to provide introductory techniques that allow students to engage immediately in their own research projects. In so doing, students learn various ways of conducting communication research both in theory and practice. In response to suggestions from users of the First Edi...
    Disponible

    157,80 €

  • Postmortem for a Postmodernist
    Arthur Asa Berger
    You and your students are invited to join the detective, Solomon Hunter, in his hunt for knowledge and a killer. Ettore Gnocchi, the famed postmodern theorist, has been murdered at his own dinner party. Which of his guests could have poisoned, stabbed, and shot him? Was it Shoshana TelAviv, the wife he may have betrayed? Slavomir Propp, the Russian linguist who accused Gnocchi ...
    Disponible

    57,43 €

  • Narratives in Popular Culture, Media, and Everyday Life
    Arthur Asa Berger
    ...
    Disponible

    157,79 €

  • Essentials of Mass Communication Theory
    Arthur Asa Berger
    ...
    Disponible

    115,95 €

  • Cultural Criticism
    Arthur Asa Berger
    In this guide to cultural criticism, Arthur Asa Berger presents complex concepts in jargon-free language, making the book an ideal introductory text. It covers the key theorists, concepts, and subject areas, from literary, sociological and psychoanalytical theories of semiotics and Marxism. Berger brings cultural criticism to life by making these theories relevant to see studen...
    Disponible

    265,74 €


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