LIBROS DEL AUTOR: yazhini d

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  • Consumer Behaviour towards Colgate and Pepsodent
    ANN MERCY J / BRINDHADEVI C / YAZHINI D
    This study examines and compares consumer behaviour towards Colgate and Pepsodent, two leading toothpaste brands in India. The objective is to understand consumer preferences, buying behaviour, brand perception, and factors influencing the choice between these brands.The study finds that brand awareness is very high for both Colgate and Pepsodent, mainly due to long-standing ma...
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