LIBROS DEL AUTOR: vincent pasquier

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  • Place Branding and Marketing from a Policy Perspective
    Martial Pasquier / Renaud Vuignier / Vincent Mabillard
    Providing frameworks and knowledge on how to practice place branding effectively, this book anchors place branding practices in a solid analytical framework. It presents place brand practices through the lenses of public sector marketing, strategic management, governance processes and structures, as well as communication tools. ...
    Disponible

    82,23 €