LIBROS DEL AUTOR: tesar george

3 resultados para LIBROS DEL AUTOR: tesar george

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  • Motivating SMEs to Cooperate and Internationalize
    George Tesar / Zsuzsanna Vincze
    This book is the first attempt to integrate results of research studies and practices as an illustration of how knowledge of small and medium-sized enterprises has evolved since the 1980s with the contributions of individual researchers and academics in Northern Europe. It will be of relevance to academics and researchers interested in working c ...
    Disponible

    79,83 €

  • Marketing Management and Strategy
    George Tesar
    This book gives readers an understanding of the factors that shape the marketing decisions of managers who operate in African economies. It brings together fifteen African cases written by scholars and executives with rich knowledge of business practices in Africa and is essential reading for both undergraduate and graduate students in marketing, international strategy and inte...
    Disponible

    97,45 €

  • STRATEGIC TECHNOLOGY MANAGEMENT
    SIBDAS GHOSH ET AL GEORGE TESAR / TESAR GEORGE
    This invaluable book attempts to bridge business management and scientific management practices so as to foster better understanding between the two entities. It focuses on commercialization of research outcomes. Using cases extensively to illustrate practical difficulties encountered in working across functional barriers, the book also provides guidelines on how these difficul...
    Disponible

    63,46 €