LIBROS DEL AUTOR: steven judge

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  • SELLING SCIENCE
    JUDGE STEVEN / Richard Lucas / Steven Judge / STEVEN JUDGE & RICHARD LUCAS
    Applying for grants, bidding for project funding or helping to sell products are part of the day to day life of a research scientist. Drawing on experience at leading research institutes and companies, the authors of this book turned to best practice in marketing to make 'selling science' interesting and rewarding for scientists.The central thesis of the book is that ef...
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    19,10 €