LIBROS DEL AUTOR: roberta c nacif

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  • Online Customer Loyalty
    Roberta C. Nacif
    Roberta C. Nacif investigates the behavioral consequences of self-service purchases via the Internet. She explores the effects of customers’ assessments of self-service encounters experiences (attitudes) and transactional history (prior behavior) on their subsequent purchasing behavior and analyzes customers’ decision of whether or not to repurchase f...
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    133,47 €