LIBROS DEL AUTOR: noel capon

17 resultados para LIBROS DEL AUTOR: noel capon

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  • Capon’s Marketing Framework - 5ed
    Noel Capon
    Capon’s Marketing Framework 5th Edition is shortened version of Managing Marketing in the 21st Century, 5th Edition. Nonetheless, this book provides a solid framework for marketing students.Capon’s Marketing Framework is about understanding how to develop market strategy and manage the marketing process. This is not a book that attempts to describe all there is to know about ma...
    Disponible

    346,87 €

  • Managing Marketing in the 21st Century - 5ed
    Noel Capon
    Managing Marketing in the 21st Century is about understanding how to develop market strategy, implement market offers, and manage the marketing process. This is not a book that attempts to describe all there is to know about marketing, but focuses on what the prospective manager needs to know. Managing Marketing in the 21st Century differs from other senior undergraduate and in...
    Disponible

    358,56 €

  • Los Clientes Ganan, Los Proveedores Ganan
    Gus Maikish / Noel Capon
    Customers Win, Suppliers Win: Lessons from  One of IBM’s Most Successful Strategic Account Managers by Noel Capon and  Gus Maikish vividly draws account  management best practices from IBM’s up and down fortunes since the 1970s. In the  process, it also offers an illuminating insider perspective on Big Blue’s best and worst  times - as experienced in day-to-day interactions wit...
    Disponible

    60,46 €

  • Customers Win, Suppliers Win
    Gus Maikish / Noel Capon
    Customers Win, Suppliers Win: Lessons from One of IBM’s Most Successful Strategic Account Managers by Noel Capon and Gus Maikish vividly draws account management best practices from IBM’s up and down fortunes since the 1970s. In the process, it also offers an illuminating insider perspective on Big Blue’s best and worst times - as experienced in day-to-day interactions with som...
    Disponible

    60,31 €

  • The Front Line Sales Manager
    florin mihoc / gary tubridy / Noel Capon
    In The Front-Line Sales Manager – Field General, our perspective is very straightforward. We believe the firm succeeds or fails based on the performance of its sellers. If sellers succeed in making their sales goals, all things equal, the firm makes profits, survives, and grows, and shareholder value increases. Conversely, if sellers fail, the firm fails, and no one gets a payc...
    Disponible

    82,69 €

  • Marketing for Latin American Managers in the 21st Century
    cesar sepulveda / gloria camacho / Noel Capon
    ...
    Disponible

    74,79 €

  • Capon's Marketing Essentials
    Noel Capon
    At 186 pages and 20 chapters, Capon's Marketing Essentials provides the essence of marketing.Developed by popular request, Capon’s Marketing Essentials highlights the key features of developing and implementing market strategy, in an easy-to-read and much smaller volume than either Managing Marketing in the 21st Century or Capon’s Marketing Framework. What Capon’s Marketing...
    Disponible

    291,47 €

  • Managing Marketing in the 21st Century-4th edition
    Noel Capon
    At 668 pages and 26 chapters, Managing Marketing in the 21st Century is about understanding how to develop market strategy and manage the marketing process. This is not a book that attempts to describe all there is to know about marketing; rather, the book focuses on what the prospective manager needs to know. Hence, Managing Marketing in the 21st Century differs from other sen...
    Disponible

    336,30 €

  • Capon’s Marketing Framework-4th edition
    Noel Capon
    At 446 pages and 26 chapters, Capon's Marketing Framework 4th Edition is shortened version of Managing Marketing in the 21st Century, 4th Edition. Nonetheless, this book provides a solid framework for marketing students.Capon's Marketing Framework is about understanding how to develop market strategy and manage the marketing process. This is not a book that attempts to ...
    Disponible

    319,33 €

  • Managing Key, Strategic, Global Customers
    Christoph Senn / Noel Capon
    The perfect supplementary text for any global account management course!In recent years, many corporations large and small, based in many countries around the world, have developed key, strategic, and global account management programs. Correspondingly, business schools, consulting organizations, and the Strategic Account Management Association (SAMA) offer courses for practici...
    Disponible

    21,78 €

  • Strategic Account Strategy
    Noel Capon
    Strategic Account Strategy is designed to help corporations and businesses develop key/strategic and global account programs, and for individual key/strategic and global account managers to develop strategy and action programs for individual accounts. The volume comprises a set of frameworks in two books: Book 1 -The Strategic Account Program and Book 2 - Planning for Strategic...
    Disponible

    30,73 €

  • La Planificacion del Marketing
    Noel Capon
    ...
    Disponible

    52,86 €

  • Sales Eats First
    Gary S. Tubridy / Noel Capon
    ...
    Disponible

    27,70 €

  • Key Account Management and Planning
    Noel Capon
    ...
    Disponible

    24,80 €

  • Total Integrated Marketing
    James M. Hulbert / James MHulbert / Nigel F. Piercy / Nigel FPiercy / Noel Capon
    A groundbreaking guide to increasing sales and profits by reestablishing the primacy of marketing, from three leading experts.Why are some companies able to focus on the important points, while others fight internal battles, obsess over trivia, and let opportunities pass them by? According to Hulbert, Capon, and Piercy, when companies succeed it is often because every single pe...
    Disponible

    20,61 €

  • Managing Global Accounts
    Noel Capon
    Managing Global Accounts will help you address the issues of dealing with global customers. As globalization takes hold several things happen; customers are more demanding and sophisticated, competition gets tougher, business is more complex and fast changing, and highly competent global account managers are in short supply. The managerial challenges of competing in a global wo...
    Disponible

    57,52 €

  • Toward an Integrative Explanation of Corporate Financial Performance
    John U. Farley / Noel Capon / Scott Hoenig
    This volume is a milestone on our journey toward developing a more comprehensive understanding of the underpinnings of corporate financial performance. Weare concerned with both the factors that cause the financial performance of some firms to be better than others at a point in time and those factors that influence the trajectory of firm financial pe...
    Disponible

    205,70 €