LIBROS DEL AUTOR: moutinho luiz

10 resultados para LIBROS DEL AUTOR: moutinho luiz

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  • Contemporary Issues in Strategic Management
    Luiz Moutinho / Paul Phillips
    Contemporary Issues in Strategic Management shines a light on measures that really matter, providing an illustration of competitive advantage from market-based and state-based perspectives, and giving an insight into the activities that lead to the formation of successful and unsuccessful strategies. ...
    Disponible

    267,76 €

  • Analyzing Children’s Consumption Behavior
    Jony Haryanto / Luiz Moutinho
    To gain the most competitive edge, marketers must continually optimize their promotional strategies. While the adult population is a prominent target, there is significant market potential for young consumers as well. Analyzing Children’s Consumption Behavior: Ethics, Methodologies, and Future Considerations presents a dynamic overview of the best practices for marketing produc...
    Disponible

    216,52 €

  • WORLDWIDE CASEBOOK IN MARKETING MANAGEMENT
    Luiz Moutinho / MOUTINHO LUIZ
     Worldwide Casebook in Marketing Management comprises a large collection of case studies in marketing and business management. It covers a huge array of decision-making areas and many different industries ranging from computers, petrol retailing and electronic gaming to drinks, fashion, airlines and mobile communication. The worldwide cases are all related to many well-known br...
    Disponible

    379,72 €

  • QUANTI MODEL MKT & MGMT (2ND ED)
    LUIZ MOUTINHO & KUN-HUANG HUARNG / MOUTINHO LUIZ
    ...
    Disponible

    231,16 €

  • QUANTITATIVE MODELLING IN MKTG & MNGT
    LUIZ MOUTINHO & KUN-HUANG HUARNG / MOUTINHO LUIZ
    ...
    Disponible

    218,30 €

  • Statistical Modeling for Management
    Graeme D Hutcheson / Luiz Moutinho
    ...
    Disponible

    92,31 €

  • Statistical Modeling for Management
    Graeme D. Hutcheson / Luiz A M Moutinho
    Bringing to life the most widely used quantitative measurements and statistical techniques in marketing, this book is packed with user-friendly descriptions, examples and study applications.  The process of making marketing decisions is increasingly dependent on quantitative analysis and the use of specific statistical tools and techniques which can be tailored and adapted to s...
    Disponible

    266,09 €

  • Problems in Marketing
    Charles S Chien / Luiz Moutinho
    ...
    Disponible

    259,98 €

  • Problems in Marketing
    Charles S Chien / Luiz Moutinho
    ...
    Disponible

    96,38 €

  • Contemporary Issues in Marketing
    Luiz Moutinho / Martin Evans
    Contemporary Issues in Marketing provides an innovative approach to learning about key marketing concepts based on a collaboration with Marketing Week.This book provides an overview of the main elements of marketing together with the key issues in contemporary marketing, explored through the reproduction of significant clippings from Marketing Week. Questions on these clippings...
    Disponible

    31,40 €