LIBROS DEL AUTOR: jonathan schroeder

2 resultados para LIBROS DEL AUTOR: jonathan schroeder

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  • Brands
    Jonathan E. Schroeder
    Jonathan Schroeder brings together a curated selection of papers on brands and branding, originally published in the interdisciplinary journal Consumption Markets and Culture. Organised into four perspectives - cultural, corporate, consumer, and critical - each section contextualised by a new introduction from leading brand scholars. This ...
    Disponible

    79,33 €

  • Visual Consumption
    Jonathan Schroeder
    A key characteristic of the twenty-first century economy is ’the image’. Brand development is based on image, products are advertised via images, and corporate image is critical for economic success. This book draws from art history, photography and visual studies to develop an interdisciplinary, image-based approach to understanding consumer behaviour. Focusing on four themes:...
    Disponible

    104,57 €