LIBROS DEL AUTOR: jeanne persuit

2 resultados para LIBROS DEL AUTOR: jeanne persuit

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  • Integrated Marketing Communication
    Jeanne Persuit
    Integrated Marketing Communication (IMC) is a holistic approach to the areas of advertising, public relations, branding, promotions, event and experiential marketing, and related fields of strategic communication. This book explores how IMC, as grounded in the communication discipline, creates spaces for community engagement and collaboration. ...
    Disponible

    58,72 €

  • Social Media and Integrated Marketing Communication
    Jeanne M. Persuit / Jeanne MPersuit
    Social Media and Integrated Marketing Communication: A Rhetorical Approach looks at social media in the theory and practice of integrated marketing communication, with a theoretical grounding in rhetoric. Understanding social media as epideictic rhetoric can offer a temperate and informed perspective of the implications of social media in IMC. ...
    Disponible

    58,82 €