LIBROS DEL AUTOR: jan benedict steenkamp

3 resultados para LIBROS DEL AUTOR: jan benedict steenkamp

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  • Warrior, Queen, Scientist, Activist
    Jan-Benedict Steenkamp
    THIS BOOK TELLS the stories of twenty-five women, from the dawn of civilization to the present day, who bent the arc of history by what they did at the defining moment in their lives. At this critical juncture, they had a choice-taking thesafe, or least risky, option-or challenging the status quo. They wielded the sword, seized political power, or challenged societal norms and ...
    Disponible

    19,09 €

  • Global Brand Strategy
    Jan-Benedict Steenkamp
    Steenkamp introduces the global brand value chain and explains how brand equity factors into shareholder value. The book equips executives with techniques for developing strategy, organizing execution, and measuring results so that your brand will prosper globally.What sets strong global brands apart? First, they generate more than half their revenue and most of their growth ou...
    Disponible

    62,68 €

  • Brand Breakout
    Jan-Benedict E.M Steenkamp / Nirmalya Kumar
    Written by the world’s leading thinkers on brand strategy, this book looks at what Asian and emerging market brands need to do to succeed in international markets and the challenges they face when competing with western brands. ...
    Disponible

    47,91 €