LIBROS DEL AUTOR: fridrik larsen

3 resultados para LIBROS DEL AUTOR: fridrik larsen

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  • Commodity Branding
    Fridrik Larsen
    When it comes to branding the energy space, an exciting and largely unexplored field of research emerges. Energy companies are under the spotlight as consumers press for positive action on sustainability, CSR, and environmental issues. In light of this, this book has two objectives. First, the author explores the challenges and opportunities that experts within the field face w...
    Disponible

    48,54 €

  • Energy Branding
    Friðrik Larsen
    Demonstrating the potential of building strong brands in the energy sector, this book explores the challenges of shifting the perception of energy from a commodity business into a consumer brand. Energy suppliers are increasingly being met with skepticism, indicating the need for a greater focus on marketing and branding in the energy industry. The author examines both perspect...
    Disponible

    72,94 €

  • Energy Branding
    Friðrik Larsen
    Demonstrating the potential of building strong brands in the energy sector, this book explores the challenges of shifting the perception of energy from a commodity business into a consumer brand. Energy suppliers are increasingly being met with skepticism, indicating the need for a greater focus on marketing and branding in the energy industry. The author examines both perspect...
    Disponible

    48,46 €