LIBROS DEL AUTOR: frederick g crane

2 resultados para LIBROS DEL AUTOR: frederick g crane

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  • Marketing for Entrepreneurs
    Frederick G. Crane
    Marketing for Entrepreneurs provides students with practical insights, strategies, and tips on how to apply marketing concepts to increase the chances of new venture success. Author Frederick G. Crane focuses on how readers can use marketing to find the right opportunity, develop valuable new products and services, and create memorable brands. He walks students through teach ph...
    Disponible

    193,55 €

  • Venturing
    Frederick G. Crane / Frederick GCrane / Marc H. Meyer / Marc HMeyer
    Venturing is a pragmatic methods-based book that first helps students conceive, design, and test product and service innovations, develop business models for them, and then create their business plans and investor pitches. The book also delves into different types of investors, stages of investment, and deal structures. It is a perfect book for business planning courses, where ...
    Disponible

    61,56 €