LIBROS DEL AUTOR: edward bernays

20 resultados para LIBROS DEL AUTOR: edward bernays

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  • Propaganda
    Edward Bernays
    Bernays proporciona mucha información sobre algunas de las instituciones más poderosas e influyentes de las democracias capitalistas estatales industriales contemporáneas.'-Noam Chomsky'La manipulación consciente e inteligente de los hábitos y opiniones organizados de las masas es un elemento importante en la sociedad democrática. Aquellos que manipulan este mecanismo invisible...
    Disponible

    16,18 €

  • Crystallizing Public Opinion
    Edward Bernays
    A seminal work on how public opinion is created and shaped, Edward Bernays’s classic Crystallizing Public Opinion set down the principles that corporations and government have used to influence public attitudes over the past century.A primer on the then new profession of "public relations counsel," Crystallizing elucidates the "instruments and techniques" that PR professionals ...
    Disponible

    19,14 €

  • Propaganda
    Edward Bernays
    'Bernays’ honest and practical manual provides much insight into some of the most powerful and influential institutions of contemporary industrial state capitalist democracies.'-Noam Chomsky'The conscious and intelligent manipulation of the organized habits and opinions of the masses is an important element in democratic society. Those who manipulate this unseen mechanism of so...
    Disponible

    8,72 €

  • Propaganda
    Edward Bernays
    'Bernays’ honest and practical manual provides much insight into some of the most powerful and influential institutions of contemporary industrial state capitalist democracies.'-Noam Chomsky'The conscious and intelligent manipulation of the organized habits and opinions of the masses is an important element in democratic society. Those who manipulate this unseen mechanism of so...
    Disponible

    19,23 €

  • Propaganda
    Edward L. Bernays
    2024 Hardcover Reprint of the 1928 Edition. Propaganda, an influential book written by Bernays in 1928, incorporated the literature from social science and psychological manipulation into an examination of the techniques of public communication. Bernays wrote the book in response to the success of some of his earlier works such as Crystallizing Public Opinion (1923) and A Publi...
    Disponible

    23,61 €

  • Propaganda - Original Edition
    Edward Bernays
    The conscious and intelligent manipulation of the organized habits and opinions of the masses is an important element in democratic society. Those who manipulate this unseen mechanism of society constitute an invisible government which is the true ruling power of our country.A seminal and controversial figure in the history of political thought and public relations, Edward Bern...
    Disponible

    11,85 €

  • Propaganda
    Edward L. Bernays
    2024 Reprint of the 1928 Edition.  Propaganda, an influential book written by Bernays in 1928, incorporated the literature from social science and psychological manipulation into an examination of the techniques of public communication. Bernays wrote the book in response to the success of some of his earlier works such as Crystallizing Public Opinion (1923) and A Public Relatio...
    Disponible

    13,21 €

  • Crystallizing Public Opinion
    Edward L Bernays
    Crystallizing Public Opinion by Edward L. Bernays was the first book-length definition of public relations, explaining how it is more than press agentry or publicity. It helped crown Bernays as the 'father of public relations,' and has never been out of print in 100 years. But a lot of other things have changed. Newspapers are no longer people’s primary source of news, the crea...
    Disponible

    74,73 €

  • Propaganda - Spanish Edition - Edicion Español
    Edward Bernays
    Este es el manual de la industria de las relaciones públicas. Bernays es una especie de gurú. Su gran golpe, el que le catapultó a la fama en la década de 1920, fue conseguir que las mujeres empezaran a fumar. En esa época las mujeres no fumaban y él lanzó campañas masivas para Chesterfield. Conocemos las técnicas: modelos y estrellas de cine con cigarrillos en la boca y demás....
    Disponible

    13,10 €

  • Propaganda - Original Edition
    Edward Bernays
    The conscious and intelligent manipulation of the organized habits and opinions of the masses is an important element in democratic society. Those who manipulate this unseen mechanism of society constitute an invisible government which is the true ruling power of our country.A seminal and controversial figure in the history of political thought and public relations, Edward Bern...
    Disponible

    14,82 €

  • The Broadway Anthology
    Edward L. Bernays
    This book has been considered important throughout the human history, and so that this work is never forgotten we have made efforts in its preservation by republishing this book in a modern format for present and future generations. This whole book has been reformatted, retyped and designed. These books are not made of scanned copies and hence the text is clear and readable. ...
    Disponible

    11,10 €

  • Crystallizing Public Opinion
    Edward L. Bernays / Edward LBernays
    In writing this book I have tried to set down the board principles that govern the profession of public relations. It is certain that the power of public opinion is constantly increasing and will keep on increasing. It is equally certain that it is more and more being influenced, changed, stirred by impulses from below. The danger which this development contains for a progressi...
    Disponible

    17,77 €

  • Crystallizing Public Opinion
    Edward Bernays
    You may not know Edward Bernays, but Edward Bernays knows you.  As the era of mass media unfolded after the first World War, many people became interested in the new opportunities for mass manipulation.  A relative of Sigmund Freud and already a fan of Walter Lippmann, Bernays was ready and willing to pick up the mantle.  He made a study of the different ways to use propaganda....
    Disponible

    12,98 €

  • Crystallizing Public Opinion
    Edward Bernays
    You may not know Edward Bernays, but Edward Bernays knows you.  As the era of mass media unfolded after the first World War, many people became interested in the new opportunities for mass manipulation.  A relative of Sigmund Freud and already a fan of Walter Lippmann, Bernays was ready and willing to pick up the mantle.  He made a study of the different ways to use propaganda....
    Disponible

    21,31 €

  • Crystallizing Public Opinion
    Edward L. Bernays / Edward LBernays
    Crystallizing Public Opinion is a book written by Edward Bernays and published in 1923. It is perhaps the first book to define and explain the field of public relations.Bernays defines the counsel on public relations, as, more than a press agent, someone who can create a useful symbolic linkage among the masses. Appropriate messages should be crafted based on careful study of g...
    Disponible

    25,89 €

  • Crystallizing Public Opinion
    Edward L. Bernays / Edward LBernays
    Crystallizing Public Opinion is a book written by Edward Bernays and published in 1923. It is perhaps the first book to define and explain the field of public relations.Bernays defines the counsel on public relations, as, more than a press agent, someone who can create a useful symbolic linkage among the masses. Appropriate messages should be crafted based on careful study of g...
    Disponible

    16,42 €

  • Crystallizing Public Opinion
    Edward Bernays
    2019 Reprint of 1923 Edition.  Bernays was an Austrian-American pioneer in the field of public relations and propaganda, referred to in his obituary as the father of public relations.  He was named one of the 100 most influential Americans of the 20th century by Life.  Celebrated by PBS in its Books That Shook the World feature, Crystallizing Public Opinion occupies a fascinati...
    Disponible

    12,42 €

  • Crystallizing Public Opinion
    Edward Bernays
    A seminal work on how public opinion is created and shaped, Edward Bernays’s classic Crystallizing Public Opinion set down the principles that corporations and government have used to influence public attitudes over the past century.A primer on the then new profession of "public relations counsel," Crystallizing elucidates the "instruments and techniques" that PR professionals ...
    Disponible

    12,01 €

  • Public Relations
    Edward L. Bernays / Edward LBernays
    Publicist Edward L. Bernays offers here the kind of advice individuals and a variety of organizations sought from him on a professional basis during more than four decades. With such knowledge, every intelligent person can carry on his or her activities more effectively.This book provides know-why as well know-how. Bernays explains the underlying philosophy of public relations ...
    Disponible

    15,13 €

  • The Broadway Anthology (1917)
    Edward L. Bernays / Edward LBernays / Murdock Pemberton / Samuel Hoffenstein
    This scarce antiquarian book is a facsimile reprint of the original. Due to its age, it may contain imperfections such as marks, notations, marginalia and flawed pages. Because we believe this work is culturally important, we have made it available as part of our commitment for protecting, preserving, and promoting the world’s literature in affordable, high quality, modern edit...
    Disponible

    12,36 €