LIBROS DEL AUTOR: edward bernays

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  • Crystallizing Public Opinion
    Edward L. Bernays
    First published in 1923, Crystallizing Public Opinion is the landmark work that effectively invented the modern field of public relations. Written by Edward Bernays - nephew of Sigmund Freud and one of the most influential figures in twentieth-century American business and politics - this groundbreaking book introduced the world to the concept of the 'public relations counsel' ...
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    8,20 €

  • Propaganda
    Edward L. Bernays
    How are masses persuaded to think, act, and believe in certain ways?In Propaganda, Edward L. Bernays reveals the hidden mechanisms that shape public opinion in modern society. Writing in the early twentieth century, Bernays explains how governments, corporations, and leaders use communication and psychology to influence the collective mind. He argues that the conscious and inte...
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    15,61 €

  • Crystallizing Public Opinion
    Edward L. Bernays
    How are public opinions formed-and who really shapes them?In this pioneering work, Edward L. Bernays, widely regarded as the father of public relations, reveals the powerful forces behind mass persuasion. Crystallizing Public Opinion explores how ideas spread, how beliefs are influenced, and how leaders, media, and institutions shape the thinking of entire societies.Bernays exp...
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    16,81 €

  • The Broadway Anthology
    Edward L. Bernays
    Discover the energy, creativity, and spirit of early modern theater in The Broadway Anthology, a remarkable collection that captures the essence of Broadway’s golden era. Edited by Edward L. Bernays, this volume brings together memorable theatrical works, offering readers a glimpse into the performances, storytelling, and dramatic innovation that defined a cultural movement.Mor...
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    13,93 €

  • Propaganda
    Edward Bernays
    In Propaganda, Edward Bernays offers a groundbreaking exploration of how public opinion is shaped in modern society. First published in 1928, this influential work argues that the conscious and intelligent manipulation of the habits and opinions of the masses is a central feature of democratic life.Drawing on psychology, politics, and media, Bernays reveals the hidden mechanism...
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    13,05 €

  • PROPAGANDA
    Edward Bernays
    Complete 1928 original edition of Propaganda by Edward Bernays, pioneer in public relations and influencing the masses. This book details how careful manipulators can use psychology to control society, even you.'Those who manipulate this unseen mechanism of society constitute an invisible government which is the true ruling power of our country.''It sees the individual not only...
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    6,59 €

  • Propaganda (Original Classic 1928 Edition)
    Edward Bernays
    Today, when information and disinformation are so widely disseminated-and to such confusing ends—Bernays’ shrewd, skillful, but ethical approach to managing mass opinion contains many lessons that need to be revisited and put to wider use.First published in 1928, Edward Bernays’ Propaganda may be the single most important work on public relations ever to appear.Even the most ca...
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    19,70 €

  • Crystallizing Public Opinion
    Edward L. Bernays
    'Crystallizing Public Opinion' by Edward L. Bernays is a foundational work in the field of public relations, exploring the powerful influence of propaganda and social influence on public opinion. Bernays, a pioneer in the discipline, delves into the mechanics of shaping public perception and managing public relations strategies.This seminal text examines how public opinion is f...
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    20,16 €

  • Propaganda
    Edward L Bernays
    2025 Ristampa dell’edizione del 1928.Propaganda, un libro influente scritto da Edward Bernays nel 1928, integra la letteratura delle scienze sociali e della manipolazione psicologica in un’analisi delle tecniche di comunicazione pubblica. Bernays scrisse il libro in risposta al successo di alcune delle sue opere precedenti, come Crystallizing Public Opinion (1923) e A Public Re...
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    7,10 €

  • Crystallizing Public Opinion - [Paperback]
    Edward Bernays
    NA ...
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    20,11 €

  • Crystallizing Public Opinion
    Edward Bernays
    Crystallizing Public Opinion by Edward Bernays, is a foundational work in the field of public relations and propaganda. Often referred to as the 'father of public relations,' Bernays explores the principles and practices of shaping public opinion, drawing on psychology, sociology, and communication theory. The book is both a practical guide and a theoretical examination of how ...
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    21,63 €

  • Propaganda (Heathen Edition)
    Edward L Bernays
    Edward Louis Bernays (1891−1995), the recognized father of public relations and nephew of Sigmund Freud, was a pioneer American publicist in the field of propaganda (describing it as a necessary component of democratic government) and generally considered to have been the first to develop the idea of the professional public relations counselor. He worked for dozens of governmen...
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    11,95 €

  • Propaganda
    Edward Bernays
    Bernays proporciona mucha información sobre algunas de las instituciones más poderosas e influyentes de las democracias capitalistas estatales industriales contemporáneas.'-Noam Chomsky'La manipulación consciente e inteligente de los hábitos y opiniones organizados de las masas es un elemento importante en la sociedad democrática. Aquellos que manipulan este mecanismo invisible...
    Disponible

    16,18 €

  • Propaganda
    Edward Bernays
    'Bernays’ honest and practical manual provides much insight into some of the most powerful and influential institutions of contemporary industrial state capitalist democracies.'-Noam Chomsky'The conscious and intelligent manipulation of the organized habits and opinions of the masses is an important element in democratic society. Those who manipulate this unseen mechanism of so...
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    8,72 €

  • Propaganda - Original Edition
    Edward Bernays
    The conscious and intelligent manipulation of the organized habits and opinions of the masses is an important element in democratic society. Those who manipulate this unseen mechanism of society constitute an invisible government which is the true ruling power of our country.A seminal and controversial figure in the history of political thought and public relations, Edward Bern...
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    11,73 €

  • Propaganda
    Edward L. Bernays
    2024 Reprint of the 1928 Edition.  Propaganda, an influential book written by Bernays in 1928, incorporated the literature from social science and psychological manipulation into an examination of the techniques of public communication. Bernays wrote the book in response to the success of some of his earlier works such as Crystallizing Public Opinion (1923) and A Public Relatio...
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    13,21 €

  • Crystallizing Public Opinion
    Edward L Bernays
    Crystallizing Public Opinion by Edward L. Bernays was the first book-length definition of public relations, explaining how it is more than press agentry or publicity. It helped crown Bernays as the 'father of public relations,' and has never been out of print in 100 years. But a lot of other things have changed. Newspapers are no longer people’s primary source of news, the crea...
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    74,73 €

  • Propaganda - Spanish Edition - Edicion Español
    Edward Bernays
    Este es el manual de la industria de las relaciones públicas. Bernays es una especie de gurú. Su gran golpe, el que le catapultó a la fama en la década de 1920, fue conseguir que las mujeres empezaran a fumar. En esa época las mujeres no fumaban y él lanzó campañas masivas para Chesterfield. Conocemos las técnicas: modelos y estrellas de cine con cigarrillos en la boca y demás....
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    16,57 €

  • Propaganda - Original Edition
    Edward Bernays
    The conscious and intelligent manipulation of the organized habits and opinions of the masses is an important element in democratic society. Those who manipulate this unseen mechanism of society constitute an invisible government which is the true ruling power of our country.A seminal and controversial figure in the history of political thought and public relations, Edward Bern...
    Disponible

    14,82 €

  • The Broadway Anthology
    Edward L. Bernays
    This book has been considered important throughout the human history, and so that this work is never forgotten we have made efforts in its preservation by republishing this book in a modern format for present and future generations. This whole book has been reformatted, retyped and designed. These books are not made of scanned copies and hence the text is clear and readable. ...
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    11,10 €

  • Crystallizing Public Opinion
    Edward Bernays
    You may not know Edward Bernays, but Edward Bernays knows you.  As the era of mass media unfolded after the first World War, many people became interested in the new opportunities for mass manipulation.  A relative of Sigmund Freud and already a fan of Walter Lippmann, Bernays was ready and willing to pick up the mantle.  He made a study of the different ways to use propaganda....
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    12,56 €

  • Crystallizing Public Opinion
    Edward L. Bernays / Edward LBernays
    Crystallizing Public Opinion is a book written by Edward Bernays and published in 1923. It is perhaps the first book to define and explain the field of public relations.Bernays defines the counsel on public relations, as, more than a press agent, someone who can create a useful symbolic linkage among the masses. Appropriate messages should be crafted based on careful study of g...
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    13,81 €

  • Crystallizing Public Opinion
    Edward Bernays
    2019 Reprint of 1923 Edition.  Bernays was an Austrian-American pioneer in the field of public relations and propaganda, referred to in his obituary as the father of public relations.  He was named one of the 100 most influential Americans of the 20th century by Life.  Celebrated by PBS in its Books That Shook the World feature, Crystallizing Public Opinion occupies a fascinati...
    Disponible

    12,42 €

  • Crystallizing Public Opinion
    Edward Bernays
    A seminal work on how public opinion is created and shaped, Edward Bernays’s classic Crystallizing Public Opinion set down the principles that corporations and government have used to influence public attitudes over the past century.A primer on the then new profession of "public relations counsel," Crystallizing elucidates the "instruments and techniques" that PR professionals ...
    Disponible

    12,01 €

  • Public Relations
    Edward L. Bernays / Edward LBernays
    Publicist Edward L. Bernays offers here the kind of advice individuals and a variety of organizations sought from him on a professional basis during more than four decades. With such knowledge, every intelligent person can carry on his or her activities more effectively.This book provides know-why as well know-how. Bernays explains the underlying philosophy of public relations ...
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    15,13 €

  • The Broadway Anthology (1917)
    Edward L. Bernays / Edward LBernays / Murdock Pemberton / Samuel Hoffenstein
    This scarce antiquarian book is a facsimile reprint of the original. Due to its age, it may contain imperfections such as marks, notations, marginalia and flawed pages. Because we believe this work is culturally important, we have made it available as part of our commitment for protecting, preserving, and promoting the world’s literature in affordable, high quality, modern edit...
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    12,36 €