LIBROS DEL AUTOR: clancy peter

4 resultados para LIBROS DEL AUTOR: clancy peter

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  • Contra todo enemigo
    Peter Telep / Tom Clancy
    ...
    Disponible

    28,87 €

  • Counterintuitive Marketing
    Kevin J. Clancy / Kevin JClancy / Peter C. Krieg / Peter CKrieg
    Why does American business seem to sputter along where it ought to thrive? What is the source of the current plague of downsizing, disappearing companies, dot-com crashes, and here-today-gone-tomorrow advertising campaigns? Why do more products flop than ever before? Marketing experts Kevin J. Clancy and Peter C. Krieg have the answers.In Counterintuitive Marketing, Clancy and ...
    Disponible

    20,64 €

  • Micropolitics and canadian business
    CLANCY PETER
    Micropolitics and Canadian Business explores the internal structure of industry politics in contemporary Canada. This ’micropolitics’ approach offers a revealing set of conceptual tools and models that illuminate the politics of everyday business at the industry, firm, and policy issue levels. It builds wider contexts in which the concrete particulars of business-government rel...
    Disponible

    45,24 €

  • Market New Products Successfully
    Clancy / Kevin J Clancy / Kevin J. Clancy / Kevin JClancy / Marianne McGarry Wolf / Peter C Krieg / Peter C. Krieg / Peter CKrieg
    Market New Products Successfully is the definitive guidebook for using simulated test marketing (STM), a technology that can help companies dramatically improve the odds of introducing a successful new product or service. The book examines why STM is important, what the differences are between the major systems, how to do a simulation, and what insights it offers a marketing pl...
    Disponible

    77,11 €