LIBROS DEL AUTOR: can uslay

5 resultados para LIBROS DEL AUTOR: can uslay

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  • Navigating Brand Activism
    Can Uslay / Jag Sheth
    In a world where brands are no longer just selling but also taking a stand, Navigating Brand Activism, written by leading thinkers of the marketing world, is your guide to the fascinating, messy, and at times, head-shaking world of brand activism. ...
    Disponible

    240,64 €

  • Navigating Brand Activism
    Can Uslay / Jag Sheth
    In a world where brands are no longer just selling but also taking a stand, Navigating Brand Activism, written by leading thinkers of the marketing world, is your guide to the fascinating, messy, and at times, head-shaking world of brand activism. ...
    Disponible

    53,97 €

  • The Global Rule of Three
    Can Uslay / Jagdish Sheth / Raj Sisodia
    In our increasingly digital, mobile, and global world, the existing theories of business and economics have lost much of their appeal with the phenomenal rise of Chindia, the reality of Brexit, the turmoil caused by the Covid-19 pandemic, and the seismic shifting of the global center of gravity from west to east. In the area of innovation, the traditional thinking that a develo...
    Disponible

    61,21 €

  • The Global Rule of Three
    Can Uslay / Jagdish Sheth / Raj Sisodia
    In our increasingly digital, mobile, and global world, the existing theories of business and economics have lost much of their appeal with the phenomenal rise of Chindia, the reality of Brexit, the turmoil caused by the Covid-19 pandemic, and the seismic shifting of the global center of gravity from west to east. In the area of innovation, the traditional thinking that a develo...
    Disponible

    41,66 €

  • Relationship Marketing Re-Imagined
    Ahmet Bayraktar / Can Uslay / Naresh K. Malhotra / Naresh KMalhotra
    Marketing is arguably amidst a paradigm shift. With the emerging value co-creation perspective, a single transaction can blossom to a process in which the customer and the marketer collaborate (rather than negotiate) for best total value through products, features, delivery terms, maintenance, and financing options for both B2B as well as B2C markets. Marketers increasingly nee...
    Disponible

    18,46 €