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Derecho / / Propiedad intelectual / Derecho de marcas
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  • The Business of Trademarks
    Carol Chadirjian
    We come in contact with many trademarks each day on television, retail stores, Internet. The Business of Trademarks explains why trademarks are so important to businesses and how they identify the manufacturer and guarantee consistent quality to achieve brand loyalty. The Business of Trademarks is intended as a practical guide for those new to trademarks, including attorneys, p...
    Disponible

    64,50 €

  • Introduction to Intellectual Property (paperback, b&w)
    David Kappos / David Kline
    Black & white print.Introduction to Intellectual Property provides a clear, effective introduction to patents, copyright, trademarks, and trade secrets. The text may be used by students and instructors in formal courses, as well as those applying intellectual property considerations to entrepreneurship, marketing, law, computer science, engineering, design, or other fields. The...
    Disponible

    30,87 €

  • Introduction to Intellectual Property (hardcover, full color)
    David Kappos / David Kline
    Color print.Introduction to Intellectual Property provides a clear, effective introduction to patents, copyright, trademarks, and trade secrets. The text may be used by students and instructors in formal courses, as well as those applying intellectual property considerations to entrepreneurship, marketing, law, computer science, engineering, design, or other fields. The luminar...
    Disponible

    56,97 €

  • Protecting Unregistered Brands
    Lorna Brazell
    Misrepresentation to customers as to the trade source of goods or services, whether through express statements or the unauthorised use of another business’ branding, is an unfortunately common form of unfair competition between traders. Where a brand has been protected through registration as a trade mark, enforcement is relatively straightforward. But if no registered trade ma...
    Disponible

    47,75 €

  • Effective Intellectual Property Management for Small to Medium Businesses and Social Enterprises
    Elizabeth Crawford-Spencer / Francina Cantatore
    Intellectual property (IP) management is an area of corporate management that has often been neglected or overlooked by small and medium size enterprises, and even more so by smaller third sector enterprises, despite the fact that effective IP management strategies can make the difference between the success and failure of an organization. This book focuses on ways in which sma...
    Disponible

    44,43 €

  • From Edison to iPod
    Frederick Mostert
    It is time for an intellectual property wake-up call! Think intellectual property doesn't affect you or your business? Think again!  As technology changes, intellectual property is affecting more people than ever before. If you have a big idea, you need to know your rights and how to protect them.  What are trademarks, copyright, design rights, trade secrets and patents? Ho...
    Disponible

    23,29 €

  • From Edison to iPod
    Frederick W. Mostert / Frederick WMostert
    It is time for an intellectual property wake-up call! Think intellectual property doesn't affect you or your business? Think again!  As technology changes, intellectual property is affecting more people than ever before. If you have a big idea, you need to know your rights and how to protect them. Intellectual property expert, Frederick Mostert, cuts through complicated con...
    Disponible

    24,09 €

  • Poof! Plant Profits in Peril
    Allison Frederick
    Patents, trademarks, marketing and branding are traditionally some of the least exciting subjects for horticulturists. Marred with a dismaying array of ambiguous terms and what seems like a never-ending slew of exceptions to every 'rule,' many business owners risk losing a fortune by electing to ignore these important areas of their businesses. Poof! Plant Profits in Peril i...
    Disponible

    24,48 €

  • A Practical Guide to Trade Mark Law
    Amanda Michaels / Andrew Norris
    ...
    Disponible

    205,19 €

  • Intellectual Property Law in the Sports and Entertainment Industries
    John Kuehn
    ...
    Disponible

    95,28 €

  • Trademarks in the Digital Age
    Timothy Lee Wherry
    Wherry guides the reader through the process of verifying that a trademark is registered, giving a history of the trademark, important trademark court cases, and answering some common questions about trademarks. Also includes useful listings of U.S. and international trademark classifications, and is a fitting tool for entrepreneurs, librarians, and law students alike. ...
    Disponible

    85,23 €

  • Trademark Essentials
    Shilling
    ...
    Disponible

    28,62 €

  • Trademark Counterfeiting, Product Piracy, and the Billion Dollar Threat to the U.S. Economy
    Paul R. Paradise / Paul RParadise
    ...
    Disponible

    121,47 €

  • Trade-Marks
    H. Bennett / HBennett
    Legal and commercial aspects with particular attentionto chemicals, chemical specialties and allied products,including a list of trade-mark and trade-name productsand their suppliers - Contents - Preface - Introduction - Legal AspectsRules of Practice in Trade-Mark Cases - Forms for Trade-Mark Cases - 'Lanham Act'-New Trade-Mark Law - Some Decisions of the United States Courts ...
    Disponible

    63,42 €