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Derecho / / Propiedad intelectual / Derecho de marcas (42)

Derecho / / Propiedad intelectual / Derecho de marcas
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  • The Business of Trademarks
    Carol Chadirjian
    We come in contact with many trademarks each day on television, retail stores, Internet. The Business of Trademarks explains why trademarks are so important to businesses and how they identify the manufacturer and guarantee consistent quality to achieve brand loyalty. The Business of Trademarks is intended as a practical guide for those new to trademarks, including attorneys, p...
    Disponible

    64,50 €

  • You Are an IP Company
    Kary Oberbrunner / Katherine Rubino
    A New Book from the Wall Street Journal and USA Today Bestselling AuthorThe Most Valuable Companies in the World Leverage a Powerful Secret. Do you?Taylor Swift isn’t a singer, songwriter, or entertainer. She’s an IP Company-filing over 300 trademarks (and counting), including The Tortured Poets Department, Swiftites, Tayplay, and even her cat’s names-Meredith and Olivia Swift....
    Disponible

    12,44 €

  • You Are an IP Company
    Kary Oberbrunner / Katherine Rubino
    A New Book from the Wall Street Journal and USA Today Bestselling AuthorThe Most Valuable Companies in the World Leverage a Powerful Secret. Do you?Taylor Swift isn’t a singer, songwriter, or entertainer. She’s an IP Company-filing over 300 trademarks (and counting), including The Tortured Poets Department, Swiftites, Tayplay, and even her cat’s names-Meredith and Olivia Swift....
    Disponible

    23,50 €

  • IP Laws and Regimes in Major Asian Economies
    Kung-Chung Liu
    This book systematically studies the structural characteristics of IP laws and regimes of major Asian economies, including (but not always) China, Hong Kong, India, Indonesia, Japan, Korea, Malaysia, Singapore, Taiwan, and Thailand. ...
    Disponible

    73,23 €

  • Legal Protection of Intangible Cultural Heritage
    Diyana Sulaiman
    The book examines whether the protection of Intangible Cultural Heritage (ICH) by Indonesia and Malaysia upheld the interests of the various communities from which the cultural heritage originates, and whether the laws recognise that cultural heritage is often shared with other states and communities. ...
    Disponible

    240,84 €

  • Copyright
    William Jones
    In 'Copyright: A Comprehensive Guide,' author William Jones delivers an essential resource for artists, authors, and creatives navigating the intricate landscape of copyright law. From the origins of copyright to the challenges of the digital age, this comprehensive guide offers invaluable insights, practical guidance, and expert advice to help protect and preserve the rights o...
    Disponible

    14,12 €

  • EU Trade Mark Law and Product Protection
    Lavinia Brancusi
    This book employs scholarly analysis to ground practical tools for applying the EU Trade Mark law (EUTM) functionality refusal grounds to address business needs when registering trade marks consisting of product characteristics. It comprehensively examines the absolute grounds for a refusal of registration of functional signs under EUTM. ...
    Disponible

    240,51 €

  • Protecting Creativity in Fashion Design
    Susanna Monseau
    Exploring the debate over the benefits of legal protection for fashion design, this book focuses on how a combination of minimal legal protections for design, evolving social norms, digital technology, and market forces can promote innovation and creativity in a business known for its fast-paced remixing and borrowing. ...
    Disponible

    31,63 €

  • Protecting Creativity in Fashion Design
    Susanna Monseau
    Exploring the debate over the benefits of legal protection for fashion design, this book focuses on how a combination of minimal legal protections for design, evolving social norms, digital technology, and market forces can promote innovation and creativity in a business known for its fast-paced remixing and borrowing. ...
    Disponible

    241,29 €

  • IP Laws and Regimes in Major Asian Economies
    Kung-Chung Liu
    This book systematically studies the structural characteristics of IP laws and regimes of major Asian economies, including (but not always) China, Hong Kong, India, Indonesia, Japan, Korea, Malaysia, Singapore, Taiwan, and Thailand. ...
    Disponible

    240,96 €

  • The IP Miracle
    JiNan Glasgow George
    Could your business be worth 5X more?The Fortune 500 know the secret. The largest companies in your industry do, too. Your competition may also be leveraging it. So why aren’t you?The number one multiplier effect of any business is Intellectual Property-patents, trademarks, copyrights, trade secrets, servicemarks, and the people who create all of them. In most businesses, the m...
    Disponible

    20,85 €

  • Code of Federal Regulations, Title 37 Patents, Trademarks and Copyrights, Revised as of July 1, 2020
    Office Of The Federal Register (U.S.)
    Presents regulations governing issues related to establishing and guaranteeing the rights of intellectual property holders and the fair use of their patents, trademarks, inventions, writings, music, television, and technology by the Patent and Trademark Office, the Copyright Office of the Library of Congress, and the Department of Commerce. ...
    Disponible

    61,45 €

  • Annotated Leading Trademark Cases in Major Asian Jurisdictions
    Kung-Chung Liu
    This book aims to fill the study gap on trademark laws in Asia on a cross-jurisdictional level. It provides a comprehensive overview of trademark laws of eight major Asian jurisdictions and up-to-date trademark case laws. The book analyses six principal issues that best reflect Asian features in trademark law and trademark development. ...
    Disponible

    72,21 €

  • Emerging Global Trade Governance
    This book highlights trade-related issues covered by the TPP that concern emerging Asian countries, along with the requirements for these countries to better formulate trade policies and promote regional integration. ...
    Disponible

    72,98 €

  • Becoming Esquire
    Carletta Sanders
    Not Sure where to begin? This is the Perfect Place to Start! Becoming Esquire: Law School Survival Guide Series (1) provides future law students a thorough understanding of the Law School Admissions Test (LSAT). It has BONUS chapter on the law school application process for financial preparation. While reading, students will be equipped with essential points needed to excel, su...
    Disponible

    29,07 €

  • Protecting Unregistered Brands
    Lorna Brazell
    Misrepresentation to customers as to the trade source of goods or services, whether through express statements or the unauthorised use of another business’ branding, is an unfortunately common form of unfair competition between traders. Where a brand has been protected through registration as a trade mark, enforcement is relatively straightforward. But if no registered trade ma...
    Disponible

    47,75 €

  • Annotated Leading Trademark Cases in Major Asian Jurisdictions
    Kung-Chung Liu
    This book aims to fill the study gap on trademark laws in Asia on a cross-jurisdictional level. It provides a comprehensive overview of trademark laws of eight major Asian jurisdictions and up-to-date trademark case laws. The book analyses six principal issues that best reflect Asian features in trademark law and trademark development. ...
    Disponible

    266,99 €

  • Intellectual Property Branding in the Developing World
    Tshimanga Kongolo
    This book will assist scholars and academics dealing with innovation, branding, and IP issues and will provide both context and guidance to policymakers from the developing world through the success stories. This book will serve as a useful scientific material that will provide an invaluable resource. ...
    Disponible

    241,44 €

  • Effective Intellectual Property Management for Small to Medium Businesses and Social Enterprises
    Elizabeth Crawford-Spencer / Francina Cantatore
    Intellectual property (IP) management is an area of corporate management that has often been neglected or overlooked by small and medium size enterprises, and even more so by smaller third sector enterprises, despite the fact that effective IP management strategies can make the difference between the success and failure of an organization. This book focuses on ways in which sma...
    Disponible

    44,43 €

  • Brands, Geographical Origin, and the Global Economy
    David M. Higgins / David MHiggins
    ...
    Disponible

    175,57 €

  • Trademark and Unfair Competition Conflicts
    Tim W. Dornis / Tim WDornis
    ...
    Disponible

    256,06 €

  • Well-Known Trade Marks
    Hiroko Onishi
    This book considers the effectiveness of well-known trade mark protection at an international level. It particularly considers EU trade mark law from Japanese perspectives, and provides a practical and critical overview of trade mark law in Japan, including the historical development of the law and the recent development on cases and policy. ...
    Disponible

    89,25 €

  • Networks of Power in Digital Copyright Law and Policy
    Benjamin Farrand
    In this book, Benjamin Farrand employs an interdisciplinary approach that combines legal analysis with political theory to explore the development of copyright law in the EU. Farrand utilises Foucault’s concept of Networks of Power and Culpepper’s Quiet Politics to assess the adoption and enforcement of copyright law in the EU, including the role of industry representative, cro...
    Disponible

    53,04 €

  • Well-Known Trade Marks
    Hiroko Onishi
    This book considers the effectiveness of well-known trade mark protection at an international level. It particularly considers EU trade mark law from Japanese perspectives, and provides a practical and critical overview of trade mark law in Japan, including the historical development of the law and the recent development on cases and policy. ...
    Disponible

    281,33 €

  • Poof! Plant Profits in Peril
    Allison Frederick
    Patents, trademarks, marketing and branding are traditionally some of the least exciting subjects for horticulturists. Marred with a dismaying array of ambiguous terms and what seems like a never-ending slew of exceptions to every 'rule,' many business owners risk losing a fortune by electing to ignore these important areas of their businesses. Poof! Plant Profits in Peril i...
    Disponible

    24,48 €

  • A Practical Guide to Trade Mark Law
    Amanda Michaels / Andrew Norris
    ...
    Disponible

    205,19 €

  • Intellectual Property Law in the Sports and Entertainment Industries
    John Kuehn
    ...
    Disponible

    95,28 €

  • Intellectual Property and Private International Law
    Toshiyuki Kono
    ’Intellectual property and private international law’ was one of the subjects discussed at the 18th International Congress of Comparative Law held in Washington (July 2010). This volume contains the General Report and 20 National Reports covering Canada, US, Japan, Korea, India and a number of European countries (Austria, France, Germany, UK, Spain etc). The General Report was ...
    Disponible

    515,86 €

  • Trade Marks and Brands
    ...
    Disponible

    83,89 €

  • Digital Barbarism
    Mark Helprin
    'A strange, wondrous, challenging, enriching book....Beautiful and powerful...you will not encounter another book like it.'--National Review online In Digital Barbarism, bestselling novelist Mark Helprin (Winter’s Tale, A Soldier of the Great War) offers a ringing Jeffersonian defense of private property in the age of digital culture, with its degradation of thought and langua...
    Disponible

    12,83 €


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