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Zuweisermarketing Fur Niedergelassene Spezialisten

Zuweisermarketing Fur Niedergelassene Spezialisten

Klaus-Dieter Thill

72,79 €
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Editorial:
Springer Nature B.V.
Año de edición:
2011
Materia
Administración y gestión médicas
ISBN:
9783834927989
72,79 €
IVA incluido
Disponible

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Sobre IBD

Niedergelassene, auf einzelne Fachbereiche spezialisierte Ärzte (z. B. Kardiologen, Pneumologen, Gastroenterologen, Chirurgen etc.) sind zu einem großen Teil auf die Kooperation mit anderen Praxisinhabern aus dem ambulanten Bereich angewiesen. Je besser die Zusammenarbeit funktioniert, desto größer sind die medizinischen und wirtschaftlichen Erfolge aller Kooperationspartner. Dieses Buch zeigt niedergelassenen Spezialisten den Nutzen und die Möglichkeiten einer professionellen Gewinnung und Bindung niedergelassener Kooperationspartner und liefert konkrete Handlungsanleitungen (Techniken, Tipps) zum Einsatz der benötigten Marketinginstrumente.

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