Inicio > Economía, finanzas, empresa y gestión > Empresa y gestión > Gestión y técnicas de gestión > Gestión: liderazgo y motivación > Ziele und Erfolg unternehmerischer Lizenzstrategien
Ziele und Erfolg unternehmerischer Lizenzstrategien

Ziele und Erfolg unternehmerischer Lizenzstrategien

Claus F. Mordhorst

59,13 €
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Editorial:
Springer Nature B.V.
Año de edición:
2014
Materia
Gestión: liderazgo y motivación
ISBN:
9783824402243
59,13 €
IVA incluido
Disponible

Selecciona una librería:

  • Librería Samer Atenea
  • Kálamo Books
  • Librería Elías (Asturias)
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Sobre IBD

Das Buch zeigt, daß die Lizenzierung als strategisch einzusetzendes Instrument des Marketing und der Technologiepolitik verstanden werden muß und nicht nur als Hilfsmittel des operativen Geschäfts dienen sollte.

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