Inicio > Economía, finanzas, empresa y gestión > Empresa y gestión > Gestión y técnicas de gestión > Gestión: liderazgo y motivación > Ziele und Erfolg unternehmerischer Lizenzstrategien
Ziele und Erfolg unternehmerischer Lizenzstrategien

Ziele und Erfolg unternehmerischer Lizenzstrategien

Claus F. Mordhorst

59,13 €
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Editorial:
Springer Nature B.V.
Año de edición:
2014
Materia
Gestión: liderazgo y motivación
ISBN:
9783824402243
59,13 €
IVA incluido
Disponible

Selecciona una librería:

  • Librería Samer Atenea
  • Librería Aciertas (Toledo)
  • Kálamo Books
  • Librería Perelló (Valencia)
  • Librería Elías (Asturias)
  • Donde los libros
  • Librería Kolima (Madrid)
  • Librería Proteo (Málaga)
Sobre IBD

Das Buch zeigt, daß die Lizenzierung als strategisch einzusetzendes Instrument des Marketing und der Technologiepolitik verstanden werden muß und nicht nur als Hilfsmittel des operativen Geschäfts dienen sollte.

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