Zachowanie konsumentów wobec ekologicznych produktów marketingowych

Zachowanie konsumentów wobec ekologicznych produktów marketingowych

Kishore Kumar

98,77 €
IVA incluido
Disponible
Editorial:
KS OmniScriptum Publishing
Año de edición:
2025
ISBN:
9786202452540
98,77 €
IVA incluido
Disponible

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Sobre IBD

Ochrona środowiska jest ważnym zadaniem w obecnych czasach. Najnowsze informacje na temat zachowań konsumentów wobec produktów, które chronią środowisko, zostały wyjaśnione w tej książce. Autor opisuje zachowania konsumentów wobec żarówek CFL, toreb jutowych, żywności ekologicznej i odzieży ekologicznej. Praktycy marketingu i badacze w dziedzinie zielonego marketingu mogą uzyskać wgląd w tę książkę. Akademicy mogą wykorzystać tę książkę do nauczania studentów, którzy zdecydowali się na specjalizację w marketingu ekologicznym. Model zachowań konsumenckich opisany w tej książce pomaga przyszłym badaczom w prowadzeniu badań podłużnych dotyczących zachowań konsumentów wobec produktów marketingu ekologicznego. Do analizy danych wykorzystano zaawansowane narzędzia statystyczne, takie jak SPSS AMOS. Naukowcy, którzy chcieliby poznać najnowsze techniki statystyczne, mogą skorzystać z tej książki, aby uzyskać istotne informacje podczas badań w dziedzinie zielonego marketingu.

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