Wykorzystanie handlu społecznościowego

Wykorzystanie handlu społecznościowego

Lutf Ullah / Rehana Kouser

78,58 €
IVA incluido
Disponible
Editorial:
KS OmniScriptum Publishing
Año de edición:
2024
ISBN:
9786200433879
78,58 €
IVA incluido
Disponible

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Sobre IBD

Wykorzystanie handlu społecznościowego: Strategies for Driving Customer Engagement and Purchase Intentions in Emerging Markets bada transformacyjną rolę handlu społecznościowego w rozwijaniu intencji zakupowych klientów na rynkach wschodzących. Zakorzeniony w technologiach Web 2.0 i platformach mediów społecznościowych, handel społecznościowy łączy konsumentów i firmy poprzez interaktywne społeczności internetowe, recenzje i fora. Książka podkreśla znaczenie wsparcia społecznego - zarówno informacyjnego, jak i emocjonalnego - we wspieraniu zaufania konsumentów, krytycznego czynnika wpływającego na decyzje zakupowe. Przedstawia empiryczne badanie użytkowników mediów społecznościowych na rynkach wschodzących, analizując związki między konstruktami handlu społecznościowego, zaufaniem i intencjami zakupowymi. Wyniki badań podkreślają kluczową rolę zaangażowania online, informacji zwrotnych i budowania społeczności w kształtowaniu zachowań klientów na rynku cyfrowym. Książka ta stanowi cenne źródło informacji dla firm zajmujących się handlem elektronicznym, oferując wgląd w strategie wykorzystywania mediów społecznościowych do budowania zaufania i zwiększania sprzedaży.

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