Wpływ motywacji w podróżach wycieczkowych

Wpływ motywacji w podróżach wycieczkowych

Anne Dickson

66,12 €
IVA incluido
Disponible
Editorial:
KS OmniScriptum Publishing
Año de edición:
2025
ISBN:
9786203226072
66,12 €
IVA incluido
Disponible

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Sobre IBD

Każdego roku miliony urlopowiczów wybierają się na rejsy wycieczkowe, a prawie jedna trzecia z nich to turyści w podeszłym wieku. Niniejsze badanie analizuje motywacje do korzystania z rejsów wycieczkowych i proces podejmowania decyzji w tym konkretnym segmencie. Biorąc pod uwagę szeroki zakres literatury na temat segmentacji rynku i badań motywacyjnych, celem tego badania jest określenie, jakie czynniki motywacyjne wpływają na proces podejmowania decyzji przez osoby starsze w odniesieniu do podróży statkiem wycieczkowym.

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