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Wissenstransfer in Franchisenetzwerken

Wissenstransfer in Franchisenetzwerken

Günther Blaich

72,43 €
IVA incluido
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Editorial:
Springer Nature B.V.
Año de edición:
2004
Materia
Gestión y técnicas de gestión
ISBN:
9783824482801
72,43 €
IVA incluido
Disponible

Selecciona una librería:

  • Librería Samer Atenea
  • Librería Aciertas (Toledo)
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  • Donde los libros
  • Librería Kolima (Madrid)
  • Librería Proteo (Málaga)
Sobre IBD

Günther Blaich untersucht folgende Fragen: Welche Rolle spielen beziehungsbedingte Faktoren wie Vertrauen, Commitment und Kompetenz? Wie sollte das Wissen aufbereitet sein? Wie sollte der Wissenstransfer durchgeführt werden? Welche Bedeutung haben die verwendeten Medien? Sollten neu akquirierte Franchisenehmer über umfangreiches Vorwissen verfügen oder spielt dies eine untergeordnete Rolle?

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