Winning with IP

Winning with IP

Adam Jolly

25,95 €
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Editorial:
Novaro Publishing
Año de edición:
2022
ISBN:
9781739864002

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Lessons and insights on managing intellectual property from leading IP players of today and tomorrowIntellectual property has a powerful impact on growth for those who integrate it into their business model. Drawing on the knowledge and experience of 20 top-level IP performers, including the innovation support team at the European Patent Office, this book reports on how IP is being used post-pandemic to create tech solutions, pick up the latest thinking, take a competitive lead, negotiate the best deal, knock back any challengers and open up a path to breakthrough growth. It gives a series of lessons and insights about how today’s winners are lining up their IP to transform early-stage ideas and technologies into assets around which competitive business models can be designed.

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