Why We Fail

Why We Fail

Victor Lombardi

59,66 €
IVA incluido
Disponible
Editorial:
Rosenfeld Media
Año de edición:
2013
ISBN:
9781933820170
59,66 €
IVA incluido
Disponible

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Sobre IBD

Just as pilots and doctors improve by studying crash reports and postmortems, experience designers can improve by learning how customer experience failures cause products to fail in the marketplace. Rather than proselytizing a particular approach to design, Why We Fail holistically explores what teams actually built, why the products failed, and how we can learn from the past to avoid failure ourselves.

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