Wettbewerbsvorteile entlang der Supply Chain sichern

Wettbewerbsvorteile entlang der Supply Chain sichern

Marc Helmold

60,07 €
IVA incluido
Disponible
Editorial:
Springer Nature B.V.
Año de edición:
2023
ISBN:
9783658406080
60,07 €
IVA incluido
Disponible

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Sobre IBD

Dieses Buch beschreibt die wichtigsten Primärfunktionen Beschaffung, Produktion und Marketing. Darüber hinaus werden die Sekundärfunktionen Qualität, Logistik, IT, Personal, Finanzen und Nachhaltigkeit ausführlich erläutert. Es führt die bislang getrennt voneinander agierenden betriebswirtschaftlichen Bereiche der Wertschöpfungskette zusammen. Nur die Integration dieser Funktionen führt zu langfristigen Wettbewerbsvorteilen. Zahlreiche Beispiele und Handlungsempfehlungen am Ende jedes Kapitels ergänzen die umfassende Darstellung und ermöglichen eine erfolgreiche Umsetzung in der Unternehmenspraxis.

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