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Wettbewerbsanalyse in der Automobilindustrie

Wettbewerbsanalyse in der Automobilindustrie

Karina Marschner

91,00 €
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Editorial:
Springer Nature B.V.
Año de edición:
2004
Materia
Vehículos terrestres y automotores
ISBN:
9783824482504
91,00 €
IVA incluido
Disponible

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  • Librería Samer Atenea
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Sobre IBD

Karina Marschner untersucht das Wettbewerbsumfeld in der Automobilbranche, identifiziert strategische Erfolgsfaktoren und leitet ein einheitliches Modell für die Analyse von Automobilunternehmen ab. Darüber hinaus demonstriert sie die Anwendbarkeit ihres Branchenmodells anhand zweier vollständiger Wettbewerbsanalysen.

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