Inicio > Economía, finanzas, empresa y gestión > Empresa y gestión > Gestión y técnicas de gestión > Gestión: liderazgo y motivación > Werbemittelgestaltung Im Vorokonomischen Werbewirkungsprozess
Werbemittelgestaltung Im Vorokonomischen Werbewirkungsprozess

Werbemittelgestaltung Im Vorokonomischen Werbewirkungsprozess

Andrea Massen

59,99 €
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Editorial:
Springer Nature B.V.
Año de edición:
1998
Materia
Gestión: liderazgo y motivación
ISBN:
9783824403790
59,99 €
IVA incluido
Disponible

Selecciona una librería:

  • Librería Samer Atenea
  • Kálamo Books
  • Librería Elías (Asturias)
  • Librería Kolima (Madrid)
  • Librería Proteo (Málaga)
Sobre IBD

Andrea Mäßen untersucht die Frage nach einer effektiven Werbemittelgestaltung unter den heute vorherrschenden low involvement Bedingungen und leitet verhaltenswissenschaftlich fundierte Implikationen für die Werbemittelgestaltung ab.

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