Webs of Influence (Book)

Webs of Influence (Book)

Nathalie Nahai

32,86 €
IVA incluido
Disponible
Editorial:
Pearson Education Ltd
Año de edición:
2017
ISBN:
9781292134604
32,86 €
IVA incluido
Disponible

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Sobre IBD

With the majority of commercial transaction now happening online, companies of all shapes and sizes face an unprecedented level of competition to win over and retain new business.In this edition of Webs of Influence, Nathalie Nahai brings together the latest insights from the world of psychology, neuroscience and behavioural economics to explain the underlying dynamics and motivations behind consumer behaviour. This book will show you how to apply specific principles to improve your marketing, products and websites, enabling you to engage with your customers in a more meaningful way.

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