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Web Log Mining als Instrument der Marketingforschung

Web Log Mining als Instrument der Marketingforschung

Frank Bensberg

90,77 €
IVA incluido
Disponible
Editorial:
Springer Nature B.V.
Año de edición:
2001
Materia
Economía
ISBN:
9783824473090
90,77 €
IVA incluido
Disponible

Selecciona una librería:

  • Librería Samer Atenea
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Sobre IBD

Frank Bensberg präsentiert einen systemgestaltenden Lösungsansatz, bei dem indirekte Datengewinnungsinstrumente des Internet in Hinsicht auf ihre inhaltlichen und formalen Eigenschaften untersucht und eingesetzt werden.

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