Wanjiku in Global Development

Wanjiku in Global Development

Mary N Kinyanjui

35,93 €
IVA incluido
Disponible
Editorial:
Nsemia
Año de edición:
2021
ISBN:
9781989928028
35,93 €
IVA incluido
Disponible

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In Kenya, the name ’Wanjiku’ epitomizes the ordinary person, the citizen, in the context of national socio-political and socio-economic discourse. The origins of the name are in the often heated national debates on political, economic, and rights-related issues where elite self-interest oftentakes precedence. Aligned with economic thinking from western schools of thought, the elite often acts without much attention to Wanjiku’s daily challenges of survival or completely ignores her well-developed modes of survival as a demonstration of a sound system worth paying attention to.In Wanjiku in Global Development: Everyday Ordinary Women Livelihood Economy in Kenya, Kinyanjui captures Wanjiku’s systematic approach to day-to-day activities that undergirded participants’ and society’s common good. Call it the Wanjiku Business Model. In the true spirit of Ubuntu, market women (Wanjiku) operate within a set of unwritten rules that assure optimization of collective good from interacting among themselves and with others. The Wanjiku Business Model is well illustrated through a number of case studies that further capture its sound basis.Kinyanjui presents a major lesson we can learn from Wanjiku, namely: life does not have to be about cutthroat competition, winners and losers!

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