Włączenie platformy internetowej do austriackich dystrybutorów stali

Włączenie platformy internetowej do austriackich dystrybutorów stali

Joachim Augustin

122,21 €
IVA incluido
Disponible
Editorial:
KS OmniScriptum Publishing
Año de edición:
2026
ISBN:
9786209584176
122,21 €
IVA incluido
Disponible

Selecciona una librería:

  • Librería Samer Atenea
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Sobre IBD

Austriacki rynek stali znajduje się w niepewnej sytuacji konkurencyjnej, która pogarsza się pod wpływem presji ze strony konkurencji z Azji Wschodniej. Aby wzmocnić swoją pozycję na rynku międzynarodowym, w niniejszej publikacji przedstawiono koncepcję utworzenia platformy e-commerce, która nie tylko pozwoli na zdobycie międzynarodowej bazy klientów, ale przede wszystkim pogłębi i zindywidualizuje relacje z klientami. Dla tradycyjnie zarządzanego przedsiębiorstwa przejście na kanały cyfrowe stanowi wyzwanie dla logistyki, komunikacji wewnętrznej i długoterminowej inwestycji, która, jak stwierdzono w trakcie badania, oznacza dla kierownictwa przedsiębiorstwa znaczącą zmianę w bieżącej działalności. Problemem jest brak świadomości praktycznych korzyści. Na podstawie wywiadów jakościowych stwierdzono, że kierownictwo małych i średnich przedsiębiorstw w Austrii nadal raczej przyjmuje postawę obserwacyjną, a transformacja w kierunku Przemysłu 4.0 przebiega powoli lub z pewnymi zastrzeżeniami.

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