Inicio > Derecho > Teoría general del derecho > W jaki sposób media społecznościowe mogą wzmocnić pozycję luksusu?
W jaki sposób media społecznościowe mogą wzmocnić pozycję luksusu?

W jaki sposób media społecznościowe mogą wzmocnić pozycję luksusu?

Somayeh Keshvari Kanzagh

94,67 €
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Editorial:
KS OmniScriptum Publishing
Año de edición:
2026
Materia
Teoría general del derecho
ISBN:
9786209569340
94,67 €
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Badając luksus i media społecznościowe oraz analizując obecność luksusu na Instagramie, staraliśmy się odkryć, w jaki sposób luksus może prezentować się w mediach społecznościowych, zachowując jednocześnie swoje konstruktywne elementy, takie jak sztuka, magia marzeń, rzadkość, wyrafinowanie, kreatywność, rzemieślnicze know-how, a także historia. Obecnie marki luksusowe są przekonane, że media społecznościowe są ich nowymi witrynami wystawowymi na całym świecie. Branża luksusowa długo wahała się przed pojawieniem się w mediach społecznościowych, ale ostatecznie przekonała się, że aby przyciągnąć klientów, musi korzystać z mediów społecznościowych. Nie ma już wojny między markami luksusowymi a nowymi technologiami komunikacyjnymi. Widać to w ogromnych wysiłkach branży luksusowej, aby inwestować w świat cyfrowy. Jej obecność ma na celu bycie widocznym dla klientów, a jednocześnie wymianę informacji na całym świecie w określonym czasie.

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