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Vom Broadcast zum Personalcast

Vom Broadcast zum Personalcast

Michael Hermann

84,90 €
IVA incluido
Disponible
Editorial:
Springer Nature B.V.
Año de edición:
2002
Materia
Economía
ISBN:
9783824475919
84,90 €
IVA incluido
Disponible

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Sobre IBD

Auf der Basis einer eingehenden Analyse der Bereiche der Medienwertkette wendet Michael Hermann aktuelle wirtschaftswissenschaftliche Instrumente und Konzepte themenspezifisch an, veranschaulicht sie an Beispielen im Bereich des traditionellen Fernsehens und zeigt einen Weg zur Entwicklung individualisierter Medienprodukte auf.

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