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Virtuelle Börsen als Instrument zur Marktforschung

Virtuelle Börsen als Instrument zur Marktforschung

Martin Spann

121,58 €
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Editorial:
Springer Nature B.V.
Año de edición:
2002
Materia
Obras de teatro, textos teatrales
ISBN:
9783824491018
121,58 €
IVA incluido
Disponible

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  • Librería Samer Atenea
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Sobre IBD

Martin Spann zeigt theoretisch und empirisch, dass virtuelle Börsen ein Erfolg versprechendes Instrument zur Marktforschung sein können, und überprüft die Anwendbarkeit virtueller Börsen auf konkrete Probleme der Unternehmenspraxis. Ausgezeichnet mit dem Erich-Gutenberg-Preis 2003, dem Dissertationspreis der Industrie- und Handelskammer Frankfurt am Main und dem 3. Preis des Bundesverbands Deutscher Markt- und Sozialforscher e.V.

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