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Virtual Communities

Virtual Communities

Thomas Wolfensberger

84,59 €
IVA incluido
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Editorial:
Springer Nature B.V.
Año de edición:
2002
Materia
Economía
ISBN:
9783824477470
84,59 €
IVA incluido
Disponible

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Sobre IBD

Thomas Wolfensberger stellt das Phänomen der Virtual Community als mögliche Strukturform innerhalb des Electronic Commerce dar, geht auf die ihr zu Grunde liegenden ökonomischen Gesetze ein und untersucht ihre Strategie, Struktur, Kultur und ihren Prozess. Besonderen Wert legt er auf ihren hochgradig interdependenten, sich selbst verstärkenden Charakter: Unternehmenspolitische Entscheide innerhalb der Virtual Community können niemals isoliert getroffen werden, da sie immer Einfluss auf die gesamte Community haben.

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