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Vertikale Preis- Und Markenpflege Im Kreuzfeuer Des Kartellrechts

Vertikale Preis- Und Markenpflege Im Kreuzfeuer Des Kartellrechts

 

95,74 €
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Editorial:
Springer Nature B.V.
Año de edición:
2012
Materia
Gestión y técnicas de gestión
ISBN:
9783834939227

Selecciona una librería:

  • Librería Samer Atenea
  • Kálamo Books
  • Librería Elías (Asturias)
  • Librería Kolima (Madrid)
  • Librería Proteo (Málaga)
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Sobre IBD

Das vorliegende Forum bündelt vertiefende Grundsatzbeiträge zu wettbewerbstheoretischen, wettbewerbspolitischen und wettbewerbsrechtlichen Aspekten des vertikalen Marketings sowie Fachvorträge und Statements von Experten aus der Praxis, die sich kontrovers mit der vertikalen Preis- und Markenpflege auseinander setzen.

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