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Verkaufsförderung

Verkaufsförderung

Fritz Unger / Wolfgang Fuchs

60,38 €
IVA incluido
Disponible
Editorial:
Springer Nature B.V.
Año de edición:
1999
Materia
Economía
ISBN:
9783409121019
60,38 €
IVA incluido
Disponible

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Sobre IBD

'Verkaufsförderung' bietet nicht nur eine grundlegende Einführung, sondern gibt praktische Anleitungen für den gezielten Einsatz der wichtigsten Instrumente in der Planung und bei der Realisation. Dabei gehen die Autoren explizit auf die Divergenzen innerhalb der verschiedenen Wirtschaftsbereiche ein. Zukünftige Trends und Entwicklungsmöglichkeiten, besonders im Hinblick auf die neuen medialen Möglichkeiten, runden das Thema ab.

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