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Veränderung von Geschäftsmodellen in dynamischen Industrien

Veränderung von Geschäftsmodellen in dynamischen Industrien

Yves Meinhardt

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Editorial:
Springer Nature B.V.
Año de edición:
2002
Materia
Obras de teatro, textos teatrales
ISBN:
9783824477647
120,99 €
IVA incluido
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Sobre IBD

Yves Meinhardt untersucht anhand von sechs Fallstudien aus der Biotech-/Pharmaindustrie und bei Business-to-Consumer-Portalunternehmen, was Geschäftsmodelle sind und wie sie verändert werden können, um einen langfristigen Unternehmenserfolg zu sichern. Er stellt Trajektorien von Geschäftsmodellveränderungen dar und entwickelt ein Konzept, das diese Veränderungen erklärt.

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