Harry E. Cook / Luke A. Wissmann
Librería Samer Atenea
Librería Aciertas (Toledo)
Kálamo Books
Librería Perelló (Valencia)
Librería Elías (Asturias)
Donde los libros
Librería Kolima (Madrid)
Librería Proteo (Málaga)
Customer Value: A Key Financial Metric Assessing Value using Surveys Analyzing Stated Choice Surveys Product Planning and Systems Engineering Case Study 1: Value Speculation in a Stock’s Price Case Study 2: Simulated Survey of Boston to Los Angeles Flights Case Study 3: Analysis of a Multinomial Stated Choice Survey Case Study 4: The Market for Hybrid and Diesel Mid-sized Sedans Case Study 5: Revealed Values: Minivan Trends Case Study 6: Effect of Market Dilution when Value Differs between Competitors Case Study 7: Value of Interior Noise in a Luxury Automobile Case Study 8: Quantifying the Trade-off between Acceleration Performance and Fuel Economy Case Study 9: Value of Mustang Options Case Study 10: Simulated Survey of Choice between Auto and Transit Bus Modes Case Study 11: Assessing Relative Brand Value Case Study 12: Value and Cost Benchmarking a Yogurt Market Appendix A: Models of Demand, Price, and Choice Probability Appendix B. Modeling Value using Automotive Examples Appendix C. Templates Appendix D. Stated Choice Analysis of a Classical Conjoint Survey Appendix E. Analysis of Presence/Absence Stated Choice Survey Appendix F. Using Orthogonal Arrays to Construct Stated Choice Survey and other Experimental Designs
