Untethered

Untethered

Shawn Borsky

12,29 €
IVA incluido
Disponible
Editorial:
Lioncrest Publishing
Año de edición:
2025
Materia
Tecnología: cuestiones generales
ISBN:
9781544547268
12,29 €
IVA incluido
Disponible

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People are untethered-connected but no longer plugged in, living within their information.'Mobile' is more than what’s in your pocket. Today’s users expect to be immersed in their digital experience, their information moving fluidly with them and adapting to various devices-smartphones, smart watches, cars, and even refrigerators-and levels of attention.This atmosphere creates multiple opportunities for brands to enhance their relationships with customers. In Untethered, Shawn Borsky reframes the possibilities enabled by the inevitable mobile-first future and introduces a new way of navigating your organization’s digital presence. Learn how to use mobile design to customize consumers’ experiences, anticipate their needs and wants, and adapt to users’ changing memory and attention levels across devices. This guide will teach you how to connect with and hold on to today’s untethered consumers.

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